Privacy Policy

1. Introduction and Definitions

This Privacy Policy ("Policy") applies to the use of the website fella-art.com ("Website") operated by Fella Art ("we", "us", "our", "Company"). We respect your privacy and are committed to protecting your personal information in accordance with the Privacy Protection Law, 5741-1981 ("Law") and Amendment 13 to the Privacy Protection Law (2025) ("Amendment 13").

This policy explains how we collect, use, store, and transfer your personal information, as well as your rights under Israeli law. By using this website, you agree to the terms of this Privacy Policy.

2. Types of Information Collected

3. Purposes of Data Collection and Use

In accordance with Section 11 of the Privacy Protection Law, your personal information is collected and used for the following purposes only:

• Primary purpose: Processing your inquiry, responding to your questions, and providing the requested service or product
• Contact: Contacting you as requested and responding to your inquiry
• Service improvement: Improving the quality of our services and adapting them to customer needs
• Legal compliance: Complying with our legal obligations, including requirements of Amendment 13 to the Privacy Protection Law
• Security and audit: Maintaining website security and preventing misuse, as well as maintaining audit records as required by law

Limitation: We will not use your personal information for purposes other than those listed above, and we will not sell, rent, or transfer your information to third parties for commercial purposes.

4. Data Transfer and Storage

5. Information Security and Privacy Protection

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, misuse, disclosure, alteration, or destruction. These measures include:

• Encryption in data transmission: Use of HTTPS protocol (SSL/TLS) for secure data transmission between browser and server
• Protection against malicious injections: Validation, filtering, and sanitization of all user input to prevent XSS, SQL Injection, and other types of malicious code injection attacks
• Secure email services: Use of professional email service (Zoho Mail) that uses encryption for email transmission
• Regular updates: Maintaining regular updates of security systems, security patches, and software updates
• Access restriction: Limiting access to personal information only to people who need this information to perform their work

Important note: Although we implement appropriate security measures, no security system is perfect. We cannot guarantee absolute security of information, but we are committed to protecting it as much as possible.

6. Your Rights Under the Privacy Protection Law (Section 11)

In accordance with the Privacy Protection Law, 5741-1981, you have the following rights:

• Right to access (Section 13 of the Law): You have the right to access information collected about you in the database. We will provide you with the information within 30 days of receiving the request.
• Right to deletion (Section 13A of the Law): You have the right to request deletion of your personal information from the system, subject to legal limitations. Since the information is stored in the email system, additional time may be required to delete the information from emails.
• Right to correction (Section 14 of the Law): You have the right to request correction of incorrect, outdated, or misleading information collected about you.
• Right to object (Section 15 of the Law): You have the right to object to the processing of your information, subject to legal limitations and the need to process your inquiry.
• Right to withdraw consent: You have the right to withdraw your consent at any time, subject to legal limitations and the need to maintain audit records as required by Amendment 13.

7. Consent and Audit Records (Amendment 13 to the Privacy Protection Law, 2025)

8. Changes to Privacy Policy

We reserve the right to update this Privacy Policy from time to time, including in response to changes in law, technology, or our business practices. Any material changes to the policy will be published on this page with the exact update date.

Review obligation: We recommend checking the Privacy Policy from time to time to stay updated on how we collect, use, and protect your personal information. Continued use of the website after publication of changes to the policy constitutes agreement to the updated policy.

Last update date: January 2025

9. Contact and Inquiries

If you have questions, requests, or concerns regarding our Privacy Policy, the use of your personal information, or if you wish to exercise your rights under the Privacy Protection Law, please contact us:

We will make every effort to respond to all inquiries as soon as possible, and in any case within 30 days of receiving the inquiry, as required by the Privacy Protection Law.

10. Applicable Laws and Regulations

This Privacy Policy complies with the laws and regulations applicable in Israel, including:

• Privacy Protection Law, 5741-1981
• Amendment 13 to the Privacy Protection Law (2025) - Consent requirements and audit records
• Consumer Protection Law, 5741-1981 (to the extent applicable)
• Privacy Protection Regulations (Information Security), 5777-2017

In case of conflict between this policy and the law, the law shall prevail. If required, we will update the policy to comply with the law.

11. General Provisions